The right way to Set Up Google Analytics 4 Accounts: 5 Steps to Get Began


Google Analytics 4 (GA4) ought to be on each website proprietor and marketer’s radar. After Google’s announcement that it’s going to formally sundown Common Analytics (UA) in 2023, now’s the time to arrange your GA4 accounts — and sooner slightly than later.

UA properties will cease processing new information by July 2023. Those that wish to entry their year-over-year information when UA sunsets ought to have accomplished their transition to GA4 by July 1, 2022.

However, should you haven’t accomplished your migration but, it’s not too late. By transitioning your accounts at this time, you’ll have extra comparability information for tomorrow and be higher set for subsequent 12 months’s deadline.

On this weblog, we’ll cowl the fundamentals of GA4, together with some recommendations on how one can set it up and put together your website in time for the massive transition.

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